A Readiness Enablement Platform for NFL Gamedays
Consulting Head of Product
Architecture, product strategy, and design for a Readiness-as-a-Service platform. | 2025
The Problem
The leagues and venues coordinating an NFL game day manage dozens of interdependent systems and processes with no unified view of readiness and a blindness of operational gaps.
An NFL admin can view all open issues across all venues and games and their concentration around certain tasks to help them assess urgency, make critical decisions, and improve continuously.
A Gameday Administrator uses a mobile experience to notify admins of task status or current issues as they run around completing their punchlists.
My Contributions
Product Architecture
- Defined the full readiness ecosystem from first principles:
- Events, milestones, criteria, and factors
- Dependencies and role model
- Permission structure: role × scope × organization × venue
- Feature requirements for MVP and post-MVP roadmap
Experience Design
- Designed for operational clarity under pressure:
- Complex permission model surfaced simply
- Mobile-first for in-stadium use
- Desktop for pre-event coordination
- Intelligent Evolution:
- System learns from task and issue connections
- Smart ordering of GDA tasks based on geo-location
Delivery
- Research:
- 10+ user and stakeholder interviews
- Pre-season usability testing and observation
- Team oversight:
- Orchestrated team of 10+ FE, BE, UX, and QA
Outcomes
Multi-role Mobile + Desktop MVP
Delivered end-to-end across device and role
Dev + Design Roadmap
For launch and post-MVP
MVP Launch
For founder funding rounds