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INTENTION

My name is Parisa,

and I give shape to what's meaningful.

My career has been anchored in the conviction that technology isn't about software: it's about people.

I've led design at the enterprise scale, from creating unifying design systems for dozens of applications to establishing research and design practices that put the users first. More recently, I've architected the end-to-end design and development of AI-native intelligence platforms and products. I write custom models, direct agentic development, and engineer prompting logic, leveraging AI tools along the way.

Most recently, I led the AI transformation of a $3.3B+ private equity firm, standing up its AI-native system of record and ten production AI workflows and counting, spanning the full deal lifecycle.

However much our technology evolves, my goal is always to deliver measurable value through product design and development.

If these things interest you too, then I'd love to talk.

Skills

AI Model Design & Prompt Engineering

Designing model behavior and prompting logic for reliable, intelligent output at scale.

Agentic Development Direction

Directing Claude Code and agentic pipelines to build complex systems through orchestrated AI workflows.

AI/ML-Powered Product Design

Shaping AI-native products that make machine intelligence legible, useful, and trustworthy.

AI Workflow Design & Orchestration

Architecting multi-step AI workflows that automate complex processes — from screening and scoring to memo drafting and market intelligence.

Agentic AI Development

Building and shipping production AI agents — from architecture and prompt logic through deployment, iteration, and firm-wide rollout.

Human-Centered AI Transparency

Creating frameworks that make AI decision-making visible, understandable, and trustworthy.

Design Systems & Component Libraries

Building unified design languages that scale consistently across dozens of applications and teams.

User Research & Usability Testing

Grounding decisions in real behavior through research and synthesis that drives measurable improvement.

Executive Stakeholder Influence

Translating complex decisions into strategic narratives that align leadership and drive investment.

Product Strategy & Roadmapping

Defining where to go and in what order, connecting vision to every sprint with clear prioritization.

Technical Change Management

Leading organizations through technology transformation with the clarity that makes change stick.

Cross-Functional Team Leadership

Bridging design, engineering, and product so the right people are aligned at the right moments.

Accessibility & WCAG Compliance

Embedding accessibility from the start — a foundation for inclusive, excellent experience.

Enterprise Application Design

Designing at enterprise scale where complexity is high and users need precision and clarity.

Experience

Private Equity ($3.3B+ AUM)

AI Systems & Data Consultant

Sep 2025–Present

  • Lead consultant on the AI implementation strategy for a private equity firm with $3.3B+ in assets under management, driving the firm's migration to an AI-native deal platform as its system of record
  • Designed and shipped ten production AI workflows and counting, across the deal lifecycle: automated CIM screening and scoring, diligence work-plan generation, IC red-team question generation, house-format memo drafting, and a daily market-signals digest tied to the live pipeline
  • Diagnosed where the firm's hardest-won knowledge leaks away after deals close, and designed the architecture to systematize it so intelligence compounds across every future deal
  • Delivering firm-wide training and rollout across partners, deal teams, and operations

Zandara AI, Evergame, Bloomberg & Epicor

AI Product Design Consultant

2024–Present

Authored two custom AI models on Claude's API, directed full product development in Claude Code, and designed the end-to-end experience for an adaptive intelligence platform that surfaced $105K–$235K in hidden value from a single customer project.

Commvault Systems

Head of UX

2019–2024

Built the UX practice, team, and design system from scratch inside an engineering-led organization — reducing development effort by 66% and customer support calls by 60–70%, and taking the work to a mainstage talk at UXDX Americas 2024.

Infor Systems

Senior UX Manager

2013–2017

Led design strategy across 100+ enterprise applications, pioneering AI and mobile initiatives and establishing the research loops that made the work data-driven.

Get in Touch

I am constantly learning and I enjoy working with people who like to bring out the best in each other.

PB

© 2026 Parisa Bazl. Build with intention.